Become a strategic partner by maximizing revenues and organizational value.
Sales skills are more important than ever as your customers’ needs are changing rapidly. Rotman has partnered with the Canadian Professional Sales Association to offer Enterprise Sales Management, a four-week online program that will help you develop the skills to evolve into an indispensable strategic partner who can reduce competitive threats, strengthen client retention, and maximize the return generated from time invested in managing multiple accounts.
We take an analytical approach to sales. Over the course of the four weeks, you’ll learn how to build strategies with key clients based on the value they seek, whether it is stated outright or not, calculate probable returns on investment, build strategies to maximize it with key accounts, and conduct a detailed analysis of the relevant market segments using five separate criteria.
Over eight weeks you will:
I need this program because:
Sales professionals, entrepreneurs and non-sales senior managers and leaders looking to drive results by gaining strategies to elevate partnerships and long-lasting relationships with clients.
Flexible Learning Design during COVID-19
Don’t feel alone while you learn online. We’ve designed this program to respect both the current challenges of working from home while maintaining and building connections with a class of your peers across different industries and organizations. You’ll still gain the networking and learning benefits of our in-class programs while learning from the comfort of your own home with a schedule adapted to your current needs.
Each week includes a 2.5 hour live virtual session + 4-5 hours of self study and course work
Week 1: Building Blocks
Week 2: Strategic Account Management
Week 3: Strategic Key Account Sales Process
Week 4: Final Assignment & Course Wrap-Up
Kerri Corturillo, CSL
Certified Sales Leader (CSL), Canadian Professional Sales Association
Managing Partner, Results by Design Consultants Inc.
Kerri Corturillo is an experienced instructor and sales coach. She has spent over 20 years working in business to business sales and sales leadership roles. Kerri has led large scale sales development initiatives to transform sales cultures, which have improved customer experience and sales achievement. Her previous experience includes management training, organizational development, product management, project management and human capital management consulting. Kerri holds a Master of Adult Education and also maintains her Ontario Certified Teaching designation. Kerri has earned her Certified Sales Leader designation from the Canadian Professional Sales Association.
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