October 18, 19 & 20
There is no more business as usual! – Everything has changed, is changing, and will continue to change.
This 3-day intervention allows the participants to take a road less travelled, by challenging the executives to look beyond the established business boundaries and facilitate an open minded, creative exploration of new opportunities. This interaction offers an environment to allow the participants of the programme to breathe fresh air and explore realities outside the realm of mundane, incremental product extension exercises.
At the heart of the programme are approaches that facilitate creativity and brainstorming new ideas. These incorporate principles of design thinking and promote a design thinking mind-set, which is in contrast to an analytical mind-set. The difference between the two is that the former supports intuitive reasoning, while the latter follows the linear principles of traditional data driven planning and attempts to extrapolate the past in its effort to predict the future.
3-days program that helps you approach Strategic Innovation with Data Driven Experiments.
What is innovation?
The innovation mindset
Four innovation starters
Opportunity generation and selection
Idea generation and selection
Critical assumptions & testing
Experimentation & prototyping
Articulate the key ideas and mindset that underpin the management of innovation of products, services and business models
Identify innovation opportunities and create compelling value propositions
Test critical assumptions and assess the desirability, viability and feasibility of new concepts
Drive innovation by accelerating decision making cycles
Feel more (comfort)able leading innovation even if you’re not the subject matter expert
Dr Imran Zawwar
Dr Imran Zawwar is the Regional Director MiddleEast for Cranfield Executive Development Programmes and he is also a member of faculty with the Strategy Department at Cranfield School of Management.
Dr Yolande Herbath
Dr Yolande Herbath is an Executive Client Director at Cranfield Executive Development.
Doc McKerr has a diverse background spanning military engineering, consulting, and executive development across multiple continents.
Upon successful completion of the program,
CRANFIELD SCHOOL OF MANAGEMENT
grants a digital certificate of completion
Receive updates on School events and invitations to On-campus events
Privileged access to Series of Webinars conducted by world Top Professors
Join Mexeen community of Executives with local context in your markets
20% discount (Tuition fee only) for Cranfield School of Management Alumni on upcoming enrolment.
This Program is brought to you by Mexeen Executive Education
working in partnership with Cranfield Executive Development.
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