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Managing Strategic Innovation

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Date

January 18, 19 & 20

2022

Duration

1 WEEK

ONLINE

Price

1,350 USD

There is no more business as usual! – Everything has changed, is changing, and will continue to change.


This 3-day intervention allows the participants to take a road less travelled, by challenging the executives to look beyond the established business boundaries and facilitate an open minded, creative exploration of new opportunities. This interaction offers an environment to allow the participants of the programme to breathe fresh air and explore realities outside the realm of mundane, incremental product extension exercises.


At the heart of the programme are approaches that facilitate creativity and brainstorming new ideas. These incorporate principles of design thinking and promote a design thinking mind-set, which is in contrast to an analytical mind-set. The difference between the two is that the former supports intuitive reasoning, while the latter follows the linear principles of traditional data driven planning and attempts to extrapolate the past in its effort to predict the future.

Managing Strategic Innovation

3-days program that helps you approach Strategic Innovation with Data Driven Experiments.

WHAT DOES THIS PROGRAM COVER?

  • Day 1:

What is innovation?

The innovation mindset

Four innovation starters


  • Day 2:

Opportunity generation and selection

Reframing

Idea generation and selection


  • Day 3:

Critical assumptions & testing

Experimentation & prototyping

HOW CAN THIS PROGRAM ADVANCE YOUR CAREER?

Articulate the key ideas and mindset that underpin the management of innovation of products, services and business models

Identify innovation opportunities and create compelling value propositions

Test critical assumptions and assess the desirability, viability and feasibility of new concepts

Drive innovation by accelerating decision making cycles

Feel more (comfort)able leading innovation even if you’re not the subject matter expert

WHO IS THIS PROGRAM FOR?

  • Executives wanting to create innovative organizations
  • Strategists looking for the next big opportunity
  • Organizations wanting to turn around their business models
  • Business leaders who are stuck and do not know where to start
  • Anyone wanting to learn about innovation design thinking

Engaging in a Live interactive course designed to address Innovation in the MIDDLE EAST.

PROGRAM FACULTY

Dr Imran Zawwar

Dr Imran Zawwar is the Regional Director MiddleEast for Cranfield Executive Development Programmes and he is also a member of faculty with the Strategy Department at Cranfield School of Management.

Dr Yolande Herbath

Dr Yolande Herbath is an Executive Client Director at Cranfield Executive Development.

Doc McKerr

Doc McKerr has a diverse background spanning military engineering, consulting, and executive development across multiple continents. 

ENROLL NOW

Application Deadline

18-12-2021


Certificate

Upon successful completion of the program,

CRANFIELD SCHOOL OF MANAGEMENT

grants a digital certificate of completion

to participants

BENEFITS THROUGH MEXEEN

Receive updates on School events and invitations to On-campus events

Privileged access to Series of Webinars conducted by world Top Professors

Join Mexeen community of Executives with local context in your markets

20% discount (Tuition fee only) for Cranfield School of Management Alumni on upcoming enrolment.

Not Sure about this Program? Speak to our Advisor

This Program is brought to you by Mexeen Executive Education

working in partnership with Cranfield Executive Development.

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