In a world where people enjoy ever cheaper and more accessible goods and services yet crave richer and more meaningful experiences, aesthetics have become a critical factor for success, if not survival, for most businesses.
Join us for a three-hour program with Pauline Brown, longtime leader in the luxury goods sector and author of Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond, to learn how to harness the power of your senses and apply your personal taste to create products, services, and experiences that stand out, resonate with your customers, and create long-term value for your business.
Through a combination of research, case studies, storytelling, and practical advice, this groundbreaking program will show why aesthetic intelligence, also known as "the other A.I.," matters in business — arguably now more than ever — and teach you how to cultivate and capitalize on aesthetic intelligence to create a long-term competitive advantage.
✓ Understand how to build, manage, and sustain aesthetic businesses in all sectors
✓ Develop the judgment, style, and finesse to balance short-term financial pressures with long-term aesthetic objectives
✓ Learn how to hire, retain, and motivate the right talent and invest in the right resources to achieve an aesthetic advantage
Participants will explore the concepts of aesthetic intelligence through multiple lenses:
Former Chairman of LVMH Moët Hennessy Louis Vuitton North America and Longtime Leader in the Luxury Goods Sector
Executive in Residence and Adjunct Assistant Professor at Columbia Business School
Throughout her career, Pauline Brown has helped to acquire, build, and lead global luxury brands. She is the author of Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond, which was published in late 2019 by HarperCollins. The book is based on a graduate school course that Brown designed and taught at Harvard Business School from 2016 through 2017 and now teaches at Columbia Business School.
In addition to lecturing and writing, Brown also advises corporate clients on brand strategy, experiential marketing, and customer relationship management. She also serves on several boards, including Neiman Marcus Group and Starboard Value Acquisition Corp.
Columbia Benefits Through Mexeen
ROTMAN-UNIVERSITY OF TORONTO
Faced with increasing internal and external pressures, organizations now need to deal with the fallout of the COVID-19 pandemic by embracing flexibility, investing in innovation, and managing change to thrive.